CREATIVE DIRECTOR / MARKETING EXECUTIVE

Strategic Marketing | Project Management | Internal & External Partnerships | Innovation
Information Architect | Resource Manager | Coaching | Usability Engineering & Consulting

Dynamic, results-oriented Marketing Specialist in brand development with multifaceted experience in all areas of value-added selling, advertising, print and Internet promotions. Exceptional success in leading organizations, projects and teams to increase profitability, shareholder value, media exposure, market share and industry recognition. Highly skilled in corporate communications, consulting and coaching with strong entrepreneurial orientation. Demonstrated success in short and long-term strategy development and execution. Effective in hi-profile frontline roles interfacing with industry leaders.

CORE COMPETENCIES

TECHNOLOGY SKILLS

Mac platform, design applications, social media, search engine optimization

HIGHLIGHTED ACCOMPLISHMENTS

• Over 10 years of experience in designing and delivering 100 custom web sites from sole proprietorships to corporations with 200+ employees.
• Proven ability to create and increase brand awareness, exposure and profits in competitive online industries (jewelry and spas) to new markets in science (advanced micro fibers).
• Demonstrated success in eliciting effective changes in market approach resulting in industry press recognition and significant growth up to 80% in additional revenue.
• Expertise in coordinating teams, strategic marketing, creative problem-solving, networking and consultative sales.

PROFESSIONAL EXPERIENCE

The Ancient Palm, Inc., San Diego, CA - Creative Director / Marketing Manager - 1997 to present
Advertising and marketing communications company specializing in Innovation, Usability and Feasibility Engineering, Interaction Design, Quantitative and Qualitative Methods.

Created design strategy and advocacy for 100+ small businesses.

• Increased revenue significantly for local and global businesses through bringing brand conceptualization and design to market.
• Spearheaded project ideation, innovation, and management for executives, creating dynamic USP’s (Unique Selling Propositions) to develop niche market and stand out among competition.

Expertise includes:

• Logo & Brand Identity Design
• Web Site Development & Search Engine Marketing
• Print Communication & Marketing Collateral
• Presentation Materials
• Illustration & Iconography

Creative Learning Systems, Inc., San Diego, CA - Marketing Communications Manager - 1992 - 1997
Technology Company in education market.

Selected to serve as Campaign and Marketing Communications Manager, Corporate Identity Program Designer, Special Events Coordinator, Multi Media Technology Trainer, Photography Director, Curriculum-Material Development, Trade Show Designer.

• Increased employee motivation, productivity and momentum in company development through taking on a leadership role for multiple projects where previous follow through was lacking.
• Created consistency in print marketing increasing customer loyalty and broad-scale recognition of products and services.
• Trained trainers in cutting edge multi-media which helped facilitate technology and communication education in high school and adult classes across America.

The Weekend Exercise Company, Inc., San Diego, CA - Graphic Designer - 1991–1992
First in house print collateral designer for clothing manufacturer in charge of 3 catalog divisions.

• Reduced overhead costs by $100K per year after learning and utilizing new technologies.

Figi Graphics, Inc., San Diego, CA - Assistant to Vice President / Creative Director - 1987–1991
National distributor of home décor and manufacturing

• Developed organizational structure for VP using Dunn & Bradstreet organization system knowledge.
• Created press standard in catalog production where there was none resulting in collateral consistency.
• Handled all fax communications and eventual new and emerging printing in China.

EDUCATION & TRAINING
Bachelor, Fine Arts - University of New Mexico — Albuquerque, NM
Elected Honor Society Secretary Junior Year

CERTIFICATIONS
Coaches Training Institute (CTI) Certificate, (International Coach Federation – accredited) — San Francisco, CA

PERSONAL / PROFESSIONAL DEVELOPMENT
Mind, Marketing & Millions, One Coach - San Diego, CA
Systems of Universal Law Institute (SOUL) - San Diego, CA
Graduate, Mastery of Life Teacher Training Program, Deep Yoga - San Diego, CA

Strength Finder Analysis: Empathy, Winning Others Over, Developer, Connectedness, Communication
Myers-Briggs assessment: ENTJ (Extroverted, Intuitive, Thinking, Judicious)